Accepting 3 new clients · Q2 2026

Your customers search 41 platforms.
Does your business show up?

Your customers aren't just Googling anymore — they're asking AI who to hire. We make sure the answer is you. Not a template. Not a chatbot. Your actual story, showing up everywhere that matters.

Get Your Free Scorecard → 📞 (512) 450-4139

30 minutes. No prep. You keep the scorecard either way.

Ben Keating — Founder, Piñata Lab
Ben Keating
Founder · Austin, TX
15+Years Experience
$12M+Ad Spend Managed
57%CPL Reduction
60Day Results
Previous experience at Google AT&T Hearst Marin Software
★★★★★
"Ben rebuilt how we talk about what we do. Within the first month, we were getting calls from people who found us on Google and had never heard of us before. He cut our cost per lead in half."
Julio Diaz
V&S Services · Manor, TX
Real Results

Same budget. New story. 57% fewer dollars per lead.

V&S Services was spending six figures on ads. Their messaging was accurate — it just wasn't moving anyone.

Before Piñata Lab
"Trusted by thousands of homeowners, we deliver best-in-class service with a commitment to quality and customer satisfaction."
After Piñata Lab
"Your neighbor just got their roof done in 3 days. They're already bragging about it."
$150 → $65
Cost per lead. Same ad spend. V&S Services · Oct 2023 – Apr 2025.

Want to see what this looks like for your business?

Get Your Free Scorecard →
The Problem

Your marketing works.
It just doesn't move anyone.

You're spending money. Running ads. Posting content. The dashboard says it's working. But the phone isn't ringing the way it should.

  • Leads cost too much and close rates are flat
  • Every agency you've hired sounds exactly like the last one
  • Your brand sounds like a template — because it is
  • AI search is growing 26% per year and you're invisible
  • Your competitor's name comes up in ChatGPT. Yours doesn't.

Google is spending $185B on AI. Amazon is spending $200B. The question isn't whether AI is coming — it's whether you'll be ready when your customers start using it to find you.

How It Works

Four steps. No mystery.

FREE
01

The Scorecard

30 minutes. I look at your ads, your search visibility, and where customers actually find you. You leave with a scorecard — free, no strings.

02

The Plan

A custom roadmap built around where your customers actually search. Clear priorities. Real timelines. No filler.

03

We Build

Ads go live. Pages launch. Content rolls out. Systems that keep working after we leave the room.

04

You Grow

Monthly walkthrough. Live dashboard. We track leads, revenue, and cost. If something isn't working, we change it that week.

Ready to start at step one?

Book Your Free Audit →
Pricing

Here's exactly what you get.

No "let's hop on a call to find out." Pick a tier. Read the list. That's the work.

Ignite
$2,500 /mo
You need one thing running and you need it working now.
Every month you get
  • Pick one focus: Ads, AI Visibility, or Video
  • Google Ads OR Facebook Ads (1 platform)
  • 1 landing page — written, built, optimized
  • Pixel + tag setup and tracking verification
  • Content ideas — I write them, you shoot them
  • Monthly Loom walkthrough + live dashboard
  • Direct access to Ben via text or email
  • Month to month. Cancel anytime.
Start Here →
Accelerate
$5,000 /mo
You're spending on marketing. Time to make it work harder.
Every month you get
  • Google Ads + Facebook Ads (both managed)
  • Audience research + new audience creative
  • 2 landing pages — written, built, A/B tested
  • AI search visibility (4 pages optimized/mo)
  • Content writing + social media strategy
  • Pixel management + full tag integration
  • Weekly 15-min check-in + live dashboard
  • Quarterly strategy refresh
  • Priority support. 24hr response guarantee.
Get Started →
The Works
$8,500 /mo
You're scaling. You need a marketing department without hiring one.
Every month you get
  • Everything in Accelerate, plus:
  • Full Google + Meta + TikTok ad management
  • 4+ landing pages — full funnel buildout
  • Video engine — I script, you shoot, I edit + post
  • AI agent buildouts (lead routing, auto follow-ups)
  • Social media calendar + copywriting
  • Web dev — updates, new pages, speed fixes
  • Dedicated Slack channel
  • Monthly executive brief
  • Your full marketing department. One invoice.
Let's Talk →
"He cut our cost per lead in half. We were getting calls from people who'd never heard of us before."
Julio Diaz
V&S Services

À la carte

Need one thing? Add to a plan or buy standalone.

AI Workshop (team training)From $1,500
Landing page (single build)$750
Google Business Profile setup$500
CRM setup (HubSpot / GHL)$1,200
Pixel + tag audit & fix$400
Email drip sequence (5 emails)$800
Competitor analysis report$600
Local SEO / map pack optimization$500/mo
Every plan is month to month. No contracts. No setup fees.
If it's not working, you leave. That's on me, not you.
Common Questions

Before you ask.

No. Every plan is month to month. If it's not working, you leave. I don't lock people in — I earn the next month.
Most clients see measurable movement within 60 days. Some faster. It depends on what we're fixing — a bad landing page can be turned around in a week. An entire ad strategy takes longer. I'll be honest about the timeline before we start.
You don't have to. Start with the free scorecard. If your current agency is doing a great job, the scorecard will confirm it and you'll walk away with nothing to change. If it shows gaps — especially in AI search — then we can talk.
When your customer asks ChatGPT, Perplexity, or Google AI "who should I hire to fix my roof" — AI pulls from a set of sources to give an answer. If your business isn't in those sources, you don't get recommended. 56% of search sessions worldwide now involve AI. It's not optional anymore.
That's what the à la carte menu is for. You don't need a retainer to work with me. Start with a single project. If it works, we can talk about ongoing.
My Story

15 years. $12M in ad spend. One realization.

I spent 15 years at Google, AT&T, Hearst, and Marin Software — managing $12M+ in ad spend across search, display, and social. I learned how to turn budgets into revenue.

But the best campaigns I ever ran weren't the ones with the best targeting. They were the ones with the best story.

I started Piñata Lab because most marketing has a story problem, not a data problem. Your customers aren't choosing based on who has the best retargeting pixel. They're choosing the brand that makes them feel something.

I'm also a WGA-registered screenwriter with two completed features. That's not decoration — it's the lens. Every ad, every landing page, every video script is built with a narrative arc that makes people pick up the phone.

Data gets you found. Story gets you chosen.

GoogleAT&THearstMarin SoftwareResiBrandsMBA · BerlinBBA · UTEPWGA Screenwriter