Accepting new clients · Q2 2026

We Help Home Service Businesses Get More Calls, Book More Jobs, and Grow Revenue

Done-for-you marketing for HVAC, plumbing, roofing, electrical, painting, and other local service companies.

Takes 2 minutes. No obligation.

15+ years in paid growth
$12M+ ad spend managed
57% CPL reduction for a home service client
Direct access to Ben
Month-to-month. Cancel anytime.

Built for local service businesses — HVAC, plumbing, roofing, electrical, painting, and more — powered by modern marketing systems and AI to drive real, measurable growth.

Trusted by home service businesses across Central Texas

Clients typically see 2-4x more inbound calls that convert within 60 days

Real Results from Home Service Businesses

★★★★★
"Ben rebuilt how we talk about what we do. We went from 3 estimates a week to 27. He cut our cost per lead from $150 to $65."
Julio Diaz · V&S Painting · Manor, TX
Results

Better message. Better leads. Same spend.

$150
→ $65
Cost per lead
Same ad spend

V&S Painting was spending on ads but not getting enough calls. We sharpened the message, improved the landing page, and cut cost per lead from $150 to $65.

Reworked messaging for local trust
Improved landing page conversion
Sharpened ad-message alignment
3 estimates/week → 27 estimates/week
Get a Free Lead Audit
This Is Costing You Money

The problems we solve.

Tired of paying for leads that don't convert?

You're spending on ads but the phone isn't ringing enough.

Not getting enough calls from Google?

Your competitors show up first. Your business is hard to find online.

Slow weeks hurting your revenue?

Inconsistent lead flow means unpredictable income.

Search is changing fast. Customers are using AI tools and voice search to decide who to hire. If your business is hard to find, you lose the call before it happens.

How It Works

Three steps to more calls.

Free
01

We Audit Your Lead Flow

15-minute analysis of your ads, website, Google Business Profile, and lead follow-up. You keep the audit either way.

02

We Launch and Optimize Your Campaigns

Google Ads, Local SEO, landing pages, and AI search visibility built for your service area.

03

You Get More Calls and Booked Jobs

More inbound calls, lower cost per lead. Tracked and reported monthly so you know what's working.

Get a Free Lead Audit
Services

How we help you grow.

📞

More Calls

  • Google Ads for HVAC, plumbing, roofing, electrical, painting
  • Local SEO and map pack optimization
  • Google Business Profile optimization
  • AI search visibility (ChatGPT, Google AI, voice search)
🎯

Better Conversion

  • Website and landing page optimization
  • Conversion-focused web updates
  • Offer and message testing
  • Lead follow-up automation
📊

Better ROI

  • Tracking and ongoing optimization
  • Monthly reporting you can actually read
  • Budget optimization
  • Cost per lead reduction

We only take on a limited number of new clients each month.

Pricing

Flexible plans based on your goals.

Most clients invest $1,500-$4,000/month. Programs start around $1,000.

We recommend the simplest plan to get results. No unnecessary spend.

One additional job per week often covers your investment.

What We Help With

Google Ads
Local SEO
AI search visibility
Social media management
Website & landing pages
Lead tracking & reporting
Conversion optimization
Voice search optimization

Flexible plans or a la carte. Built to drive more calls and booked jobs.
No long-term contracts. Cancel anytime. Month-to-month options available.

Get a Free Lead Audit
About
Ben Keating — Founder, Piñata Lab

The person behind the work.

Ben Keating. 15 years managing $12M+ in ad spend at Google, AT&T, Hearst, and Marin Software. Cut cost per lead by 57% at his last company. Started Piñata Lab to bring enterprise-level marketing to local service businesses at a price that makes sense.

Getting found matters. Getting chosen matters more.

Connect on LinkedIn →
Common Questions

Before you ask.

How long until I see results?

Most clients see measurable improvements within 60 days. Some faster, depending on what we fix first.

Can I cancel anytime?

Yes. Every plan is month to month. No fees, no penalties.

Do you guarantee results?

We guarantee the work. If you're not seeing more calls and better leads within 60 days, we'll diagnose why and fix it at no extra cost.

What does "AI search visibility" mean?

Customers are using ChatGPT, Google AI, and voice search to decide who to hire. We make sure your business shows up in those results.

If you want more calls, better jobs, and predictable growth — let's show you how.

30 minutes. No prep. You keep the audit either way.

Get a Free Lead Audit

No spam. No obligation. Ben calls you within 24 hours.